Entries from July 2007 ↓

For the past eight years, I’ve chosen advertising for my career, and I often find myself in debates with friends who claim that advertising doesn’t influence them at all. Most people seem to have a lot invested in believing that they are independent thinkers and somehow unaffected by the thousands of messages they receive each day through various media. I can understand that…believing that we are all highly influenced by our environments and to admit that whomever has the most budget to spend on advertising, would be able to influence one’s mind is an admittedly chilling and unsettling thought. And, thankfully, not true. Knowledge, for example, is a far more persuasive message than even the most brilliantly suggestive advertisement. This video, however, gave me pause to wonder how great the power of suggestion actually is….