I’ve decided to take a cool new job with Glam Media, serving as the General Manager & VP of their publisher network. It’s an interesting take on a model I’ve got some experience with. Glam has a media network of female-centric beauty, fashion and lifestyle bloggers (that’s *not* the part I have a lot of experience with) that they sell the advertising around (that is) and also provide other services like SEO and content distribution. They have a viciously loyal following and have succeeded in getting relevant advertisers like Levi’s and Macy’s to match the content. I attended one of their publisher functions the other night and met the author of a cool fashion blog called Stiletto Jungle. She had quit her job as an attorney to blog full-time on fashion and Shopping…Glam pays her bills by selling advertising on her site. I’m decidedly impressed with the smarts and positioning of the folks at Glam so far. They’ve achieved a lot in a really short amount of time.
One thing that has me a bit concerned however is that about a day after I accepted the job offer from Glam, I went in to Lens Crafters for a new pair of specs and when I got sized, there was only one pair that really spoke to me…I had to have the Prada eyeglasses. Let’s hope this trend doesn’t escalate for the sake of my pocketbook…
