A great ad can entertain and inspire by tickling us with its producers’ creativity. Advertising makes some of my favorite things free (pretty much all my favorite sites on the internet, and also radio) but it certainly can be overdone by front-loading $12 per-ticket movies with too many previews. But a worse offense is to launch an advertising campaign devoid of creativity or innovation. A great ad campaign can move us emotionally. It can make us laugh or cry or bring color and humor to an otherwise mundane city bus.
But I learned a new rule of advertising recently that discourages creativity. Turns out that many ad campaigns Continue reading →
