I was 11 years old when I got my first 1200-baud modem. Shortly after realizing what a computer geek I had become, my parents asked for my opinion, “Scotty, do you think it’s worthwhile to get a CD-ROM for our computer?” “Naw,” I said, “That CD thing is just going to be a big fad, like those tape-backup drives.” That was 1988 and yes, every computer still has a CD-ROM as a critical part of its operation. I was similarly prescient when blogs and RSS technology first came on the scene. By then, I was a moderately-respected online media expert and my comment that blogs were nothing more than “…easy to update homepages and would never represent a valuable advertising opportunity.” Were thankfully never recorded, *ahem*, until now.





