Scott’s Blog

I’m enjoying the beta of Google+ that a friend, and Google employee, recently invited me to. I am usually more quick to check out new stuff than hesitant to get freaked out by privacy policies. But my own personal experiences with Google have left me more concerned with Google than with Facebook from a privacy perspective. Primarily because of the vast trove of information Google already has access to. I just don’t think they should have access to so much.

My first real heart-jump was when I bought a Google-powered Android phone and ‘registered’ it with my gmail address. All of a sudden all my voicemails suddenly got routed to Google Voice, as opposed to my usual wireless carrier voicemail. And I wasn’t given a choice in the matter, or able to undo it. My conversation with customer service went something like this “Oh, you entered your gmail address, yeah, all your voicemail goes to Google now, you can’t change it.” I also realized that since I used Google Chrome as my web browser(which I login into with my Gmail address so that it remembers my passwords), now it was possible to link all of my online web browsing activity to my phone usage, including locations/movements around the world, and potentially to my email usage and now to any personal information I give to Google +. This is a lot!  Too much, I think.

I couple these concerns with recent reports that Google (and Apple) keep a log of all of our locations via our cell phones, indefinitely:

• http://www.cbsnews.com/stories/2011/04/22/tech/cnettechnews/main20056472.shtml

Google’s Chairman, Eric Schmidt’s statement that if you don’t want other people to know about what you do online, then you shouldn’t do it online:

• http://www.eff.org/deeplinks/2009/12/google-ceo-eric-schmidt-dismisses-privacy

So what? Well, Facebook and Google both make nearly all of their money from online advertising. And when I say nearly all, I mean this is pretty much where all of their revenue is derived from. Google doesn’t exactly rake it in on their phone business. Online/mobile advertising has been my vocation for the past 12 years and I’m keenly aware, as Google is, that the more you know about a person, the better you can deliver that person relevant advertising. The more relevant your advertising, the more advertising money is going to come your way because you’ve done a good job of getting your client’s message in front of their target consumer. Google is very good at this. One might argue that they are the absolute best at delivering advertising to consumers and getting them to respond. That is why in the midst of a recession, they are hiring 4,000+ people in a single year, including no less than 6 other close friends of mine have gone to work for the Goog in the past 6 months. Google is ‘crushing it’ with their online advertising business.

It strikes me that Google+ is not just another fun Google product, but an attempt to head off the massive advantage that Facebook has gained with their treasure trove of personal information on 500 Million + users. Note that likewise, Facebook, is trying to head off Google’s advantage on having access to internet browsing habits by offering websites ‘like’ buttons and other widgets to put up on their sites, like ‘login into this website with facebook’ so that Facebook can also collect information on your browsing habits outside of Facebook. These widgets turn Facebook into a much bigger ‘website’, where they can ‘see’ you on all the sites where they have their hooks. Keep in mind that Facebook recently passed online advertising behemoth, Yahoo, in total advertising revenue.

The stages are set: Facebook and Google are now doing battle for online advertising dollars as the two dominant forces in selling and delivering online advertising. “Do no evil” aside, these two companies are online advertising companies first and foremost and our own personal view of what crosses the line in terms of privacy is being pushed and challenged by them because they have a revenue-driven incentive to challenge it.

I am not a crazy privacy advocate, I placed the very first ad on a social media site years ago, when I struck a deal with Jonathan Abrams at Friendster. Back then, advertising on social media used to be a bad word, now every company’s brand manager is scrambling to understand it and to spend there. This desire to ‘get in’ to social media advertising has been driven by the huge amount of personal information we’ve all become accustomed to sharing with companies in exchange for fun online services, primarily with Facebook.

Will I use Google+ ?, definitely! Especially if it’s fun and my friends are using it. But I returned my Google/Android phone because I felt creeped out by the “you have been assimilated into the Borg” experience, and I’d frankly prefer it if Facebook continued to dominate social media. At least that way I can keep some of my personal information with three distinct and independent advertising companies: my location logs are with Apple, my online browsing habits are with Google, and my social interactions and personal info might stay independently with Facebook.

I was 11 years old when I got my first 1200-baud modem. Shortly after realizing what a computer geek I had become, my parents asked for my opinion, “Scotty, do you think it’s worthwhile to get a CD-ROM for our computer?” “Naw,” I said, “That CD thing is just going to be a big fad, like those tape-backup drives.” That was 1988 and yes, every computer still has a CD-ROM as a critical part of its operation. I was similarly prescient when blogs and RSS technology first came on the scene. By then, I was a moderately-respected online media expert and my comment that blogs were nothing more than “…easy to update homepages and would never represent a valuable advertising opportunity.” Were thankfully never recorded, *ahem*, until now.

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From, Stuff White People Like:

“The number one reason why white people like not having a TV is so that they can tell you that they don’t have a TV…though these people often fill their time by talking with other friends who don’t watch TV about how they don’t watch TV, looking at leaves, cooking, reading books about left wing politics, and going to concerts/protests/poetry slams.”

I was at a BBQ last night listening to a friend relate how she’s just finished watching every episode of Lost, Grey’s Anatomy and is working her way through the 1st season of Heroes. But then finished up her enthusiam for Heroes (which I share) by mentioning that she doesn’t own a TV (I gave her props, “Oh that’s great…me either!”)…so how does she consume her favorite media? She watches it all on her laptop (via iTunes).

A-ha! How fantastic is it to have technology provide us with an ability to continue to claim not owning a television but still reap all the benefits of keeping up on your favorite shows?! Brilliant. Only drawback? It’s a small screen…so I rig my lappy up to a projector…that way it’s still not technically a TV and I retain my non-TV-owning bragging rights.

The Greek Stoic Epictetus wrote, “Do you know that old age, disease, and death must overcome us, no matter what we are doing? What do you wish to be doing when it overtakes you? If you have anything better to be doing when you are so overtaken, begin on that now.”

In Buddhism, the term “Samvega” means, a sense of urgency or passion for spiritual or life practice coming from knowing the preciousness of life and the constant nearness of death.

With a powerful sense of Samvega, I’ve decided to join the Obama campaign. I’ve always followed politics closely, but I’ve never been inspired to get involved with a political candidate before. While I write this, there are over 700 wildfires burning in Northern California because of Continue reading →

“Going Postal” has never been so well illustrated than in the recent “Insane Office Worker” video that’s making the rounds on YouTube. I found the official explanation for the event in a Russian newspaper and translated it using Google translator, viewable here. The video depicts an ad sales rep in a Russian yellow pages office. According to the article, he was sent over the edge when his colleague made a comment about him not receiving his sales commission and joked that he would now have to spend his vacation in the less-than-enticing Krym (Russia) instead of in Thailand. The article goes on to say that Continue reading →

Did anyone notice, about four years ago, how quickly McCain changed his tone after a consistent straight-talkin’, anti-bush platform? My Dad asked the question while we were hiking recently, “What blackmail do they have on McCain that got him to change his tone so quick?” Perhaps McCain, as this photo suggests, just has a big ol’ crush on The Decider.

Regardless, I’m hoping that America won’t make the mistake of electing a guy who whistles when he talks like McCain does. And also this guy.

When Barack & Hillary announced their candidacy, I watched their respective speeches on the web and within seconds felt myself able to trust Barack Obama, and somewhat repulsed by Hillary. In the media, I believe what they refer to as her ‘likability’ is actually how lined up as an authentic human being she is. As a Clinton, she’s a master politician, able to switch and slide like her husband. But unlike Bubba, there’s some way in which she doesn’t seem to enjoy it like he does. You trust his slick-willy act, don’t you? It feels like the real him. With Hillary it feels like a means to an end. Like she’s putting something on, and we pick up on it. I felt it immediately when I saw her intent-to-run speech, here.

I’ve been reading Malcolm Gladwell’s second book, Blink, which describes the feats our subconcious is capable of in assessing situations and quickly making decisions. Turns out our subconcious is considerably adept at picking up on vocal intonation, facial expression, posture and other telltale signs of a human being’s wholeness and integrity. Continue reading →