July 24th, 2008 — New Media, Online Advertising, User-Created Media
From your friends at Silicon Alley Insider, comes a collection of the world’s most valuable new media companies. It’s a great selection of classics from the 90′s and new titles from today. Own the entire set for only 12 easy payments of: $5.199 Billion. Take a look!
THE SAI 25: THE WORLD’S MOST VALUABLE STARTUPS
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June 5th, 2008 — Change the World, Shout-outs, User-Created Media
Rather than see a problem that we need to feel guilty about, what if we made living sustainably into a game? From that standpoint, my friend Phillipe came up with 7 easy ways to make direct changes to how to live a more environmentally sustainable life:
September 28th, 2006 — Online Advertising, User-Created Media
It’s been a wild week to be in the eye of the storm. My new company, ViTrue, is smack in the middle of what’s starting to legitimately feel like a revolution in advertising. Video is a medium I’ve always been interested in because when placed online, it has gigantic advantages over traditional ads for engaging the consumer. I’ve always asserted that TV advertising’s primary pull is its ability to evoke an emotion in the viewer. Banner ads, newspaper ads, and Google text ads can’t do that. But video absolutely can, just as it does on television. Everyone’s found a lump in their throat while watching a television commerical at one time or another. For me it was the Cindi Lauper/Kodak “True Colors” ads during the ’96 Olympics.
So ViTrue’s starting with online video, and leveraging the web to make it flow both ways between the consumer and the product. This week we finalized a deal with Turner/TBS to power their user-generated-video site, “Am I Funny or Not?” We’re also providing the technology for Friendster’s “Get Political” video contest that allows people to upload their own political ads. Check out one I uploaded on Arnold’s behalf: sharkle.friendster.com
And if that weren’t exciting enough, the grey lady got around to picking up my career move: www.nytimes.com/swansonarticle
