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	<title>indorphyn &#187; User-Created Media</title>
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	<description>Inspiring New Media: Scott Swanson's Blog</description>
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		<title>A classic collection of the world’s most valuable startups</title>
		<link>http://www.indorphyn.com/07/2008/world%e2%80%99s-most-valuable-startups/</link>
		<comments>http://www.indorphyn.com/07/2008/world%e2%80%99s-most-valuable-startups/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 16:47:25 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[User-Created Media]]></category>
		<category><![CDATA[adconian]]></category>
		<category><![CDATA[art of the start]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[etsy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[federated media]]></category>
		<category><![CDATA[glam media]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[meebo]]></category>
		<category><![CDATA[slide]]></category>
		<category><![CDATA[spot runner]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[zazzle]]></category>
		<category><![CDATA[zillow]]></category>

		<guid isPermaLink="false">http://www.indorphyn.com/?p=107</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=L3xaeVXTSBg From your friends at Silicon Alley Insider, comes a collection of the world’s most valuable new media companies. It&#8217;s a great selection of classics from the 90&#8242;s and new titles from today. Own the entire set for only 12 easy payments of: $5.199 Billion. Take a look! THE SAI 25: THE WORLD’S MOST VALUABLE [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "A classic collection of the world’s most valuable startups", url: "http://www.indorphyn.com/07/2008/world%e2%80%99s-most-valuable-startups/" });</script>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">
<div id="vvq4f2edfb3ea67e" class="vvqbox vvqyoutube" style="width:320px;height:240px;">
<p><a href="http://www.youtube.com/watch?v=L3xaeVXTSBg" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">http://www.youtube.com/watch?v=L3xaeVXTSBg</a></p>
</div>
<p>From your friends at <a title="Silicon Alley Insider" href="(http://www.alleyinsider.com/sai25/)" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');" target="_blank">Silicon Alley Insider</a>, comes a collection of the world’s most valuable new media companies. It&#8217;s a great selection of classics from the 90&#8242;s and new titles from today. Own the entire set for only 12 easy payments of: $5.199 Billion. Take a look!</p>
<p><strong>THE SAI 25: THE WORLD’S MOST VALUABLE STARTUPS<br />
</strong><span id="more-107"></span></p>
<table style="font-size: 12px; line-height: 1.3em;" border="0" cellspacing="5" cellpadding="5">
<tbody>
<tr>
<td><strong>Rank</strong></td>
<td><strong>Company</strong></td>
<td><strong>Valuation</strong></td>
</tr>
<tr>
<td>1.</td>
<td><a href="http://www.alleyinsider.com/companies/facebook" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Facebook</a></td>
<td>$9 billion</td>
</tr>
<tr>
<td>2.</td>
<td><a href="http://www.alleyinsider.com/companies/wikipedia" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Wikipedia</a></td>
<td>$7 billion</td>
</tr>
<tr>
<td>3.</td>
<td><a href="http://www.alleyinsider.com/companies/craigslist" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Craigslist</a></td>
<td>$5 billion</td>
</tr>
<tr>
<td>4.</td>
<td><a href="http://www.alleyinsider.com/companies/betfair" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Betfair</a></td>
<td>$5 billion</td>
</tr>
<tr>
<td>5.</td>
<td><a href="http://www.alleyinsider.com/companies/mozilla_corp" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Mozilla Corp</a></td>
<td>$4 billion</td>
</tr>
<tr>
<td>6.</td>
<td><a href="http://www.alleyinsider.com/companies/yandex" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Yandex</a></td>
<td>$3 billion</td>
</tr>
<tr>
<td>7.</td>
<td><a href="http://www.alleyinsider.com/companies/webkinz" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Webkinz</a></td>
<td>$2 billion</td>
</tr>
<tr>
<td>8.</td>
<td><a href="http://www.alleyinsider.com/companies/linkedin" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">LinkedIn</a></td>
<td>$1.3 billion</td>
</tr>
<tr>
<td>9.</td>
<td><a href="http://www.alleyinsider.com/companies/habbo" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Habbo</a></td>
<td>$1.25 billion</td>
</tr>
<tr>
<td>10.</td>
<td><a href="http://www.alleyinsider.com/companies/oanda" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Oanda</a></td>
<td>$1.2 billion</td>
</tr>
<tr>
<td>11.</td>
<td><a href="http://www.alleyinsider.com/companies/linden_lab" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Linden Lab</a></td>
<td>$1.1 billion</td>
</tr>
<tr>
<td>12.</td>
<td><a href="http://www.alleyinsider.com/companies/kayak" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Kayak</a></td>
<td>$1 billion</td>
</tr>
<tr>
<td>13.</td>
<td><a href="http://www.alleyinsider.com/companies/qlikview" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">QlikTech</a></td>
<td>$850 million</td>
</tr>
<tr>
<td>14.</td>
<td><a href="http://www.alleyinsider.com/companies/ning" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Ning</a></td>
<td>$560 million</td>
</tr>
<tr>
<td>15.</td>
<td><a href="http://www.alleyinsider.com/companies/slide" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Slide</a></td>
<td>$550 million</td>
</tr>
<tr>
<td>16.</td>
<td><a href="http://www.alleyinsider.com/companies/theladders" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">TheLadders</a></td>
<td>$500 million</td>
</tr>
<tr>
<td>17.</td>
<td><a href="http://www.alleyinsider.com/companies/stardoll" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Stardoll</a></td>
<td>$450 million</td>
</tr>
<tr>
<td>18.</td>
<td><a href="http://www.alleyinsider.com/companies/ozon" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Ozon</a></td>
<td>$450 million</td>
</tr>
<tr>
<td>19.</td>
<td><a href="http://www.alleyinsider.com/companies/thumbplay" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Thumbplay</a></td>
<td>$400 million</td>
</tr>
<tr>
<td>20.</td>
<td><a href="http://www.alleyinsider.com/companies/glam_media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Glam Media</a></td>
<td>$400 million</td>
</tr>
<tr>
<td>21.</td>
<td><a href="http://www.alleyinsider.com/companies/rockyou" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Rock You</a></td>
<td>$325 million</td>
</tr>
<tr>
<td>22.</td>
<td><a href="http://www.alleyinsider.com/companies/tudou" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Tudou</a></td>
<td>$300 million</td>
</tr>
<tr>
<td>23.</td>
<td><a href="http://www.alleyinsider.com/companies/efficient_frontier" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Efficient Frontier</a></td>
<td>$275 million</td>
</tr>
<tr>
<td>24.</td>
<td><a href="http://www.alleyinsider.com/companies/zazzle" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Zazzle</a></td>
<td>$250 million</td>
</tr>
<tr>
<td>25.</td>
<td><a href="http://www.alleyinsider.com/companies/spot_runner" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Spot Runner</a></td>
<td>$250 million</td>
</tr>
<tr>
<td colspan="3"><strong>Contenders</strong></td>
</tr>
<tr>
<td colspan="3"><a href="http://www.alleyinsider.com/companies/yelp"><br />
</a></td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/federated_media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Federated Media</a></td>
<td>$245 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/yelp" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Yelp</a></td>
<td>$225 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/meebo" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Meebo</a></td>
<td>$220 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/indeed" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Indeed</a></td>
<td>$200 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/zillow" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Zillow</a></td>
<td>$200 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/lovefilm" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">LoveFilm</a></td>
<td>$200 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/metacafe" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Metacafe</a></td>
<td>$200 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/adconion" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Adconion</a></td>
<td>$200 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/4info" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">4INFO</a></td>
<td>$175 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/photobox" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Photobox</a></td>
<td>$150 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/vibrant_media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Vibrant Media</a></td>
<td>$150 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/gawker_media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Gawker Media</a></td>
<td>$150 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/mahalo" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Mahalo</a></td>
<td>$150 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/56_com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">56.com</a></td>
<td>$150 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/youku" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Youku</a></td>
<td>$125 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/digg" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Digg</a></td>
<td>$125 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/etsy" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Etsy</a></td>
<td>$115 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/linkexperts" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">LinkExperts</a></td>
<td>$100 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/powerset" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Powerset</a></td>
<td>$80 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/trialpay" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Trialpay</a></td>
<td>$80 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/huffington_post" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Huffington Post</a></td>
<td>$75 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/associated_content" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Associated Content</a></td>
<td>$65 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/live_gamer" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Live Gamer</a></td>
<td>$60 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/twitter" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Twitter</a></td>
<td>$75 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/mint" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Mint</a></td>
<td>$50 million</td>
</tr>
<tr>
<td></td>
<td><a href="http://www.alleyinsider.com/companies/prosper" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alleyinsider.com');">Prosper</a></td>
<td>&lt;$50 million</td>
</tr>
</tbody>
</table>
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		<title>7 ways to make changes in your own life to help the environment</title>
		<link>http://www.indorphyn.com/06/2008/how-to-make-the-most-impact-on-the-environment-through-your-actions-in-your-own-life/</link>
		<comments>http://www.indorphyn.com/06/2008/how-to-make-the-most-impact-on-the-environment-through-your-actions-in-your-own-life/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 07:14:38 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Change the World]]></category>
		<category><![CDATA[Shout-outs]]></category>
		<category><![CDATA[User-Created Media]]></category>
		<category><![CDATA[eliminate junk mail]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[make changes your life]]></category>
		<category><![CDATA[personal responsbility]]></category>
		<category><![CDATA[story of stuff]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.indorphyn.com/06/2008/how-to-make-the-most-impact-on-the-environment-through-your-actions-in-your-own-life/</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=dz3tPxUFGbY Rather than see a problem that we need to feel guilty about, what if we made living sustainably into a game? From that standpoint, my friend Phillipe came up with 7 easy ways to make direct changes to how to live a more environmentally sustainable life: Stop Junk Mail. Check out these two sites: [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "7 ways to make changes in your own life to help the environment", url: "http://www.indorphyn.com/06/2008/how-to-make-the-most-impact-on-the-environment-through-your-actions-in-your-own-life/" });</script>]]></description>
			<content:encoded><![CDATA[<div id="vvq4f2edfb402ec5" class="vvqbox vvqyoutube" style="width:320px;height:240px;">
<p><a href="http://www.youtube.com/watch?v=dz3tPxUFGbY" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">http://www.youtube.com/watch?v=dz3tPxUFGbY</a></p>
</div>
<p><em></em> Rather than see a problem that we need to feel guilty about, what if we made living sustainably into a game? From that standpoint, my friend Phillipe came up with 7 easy ways to make direct changes to how to live a more environmentally sustainable life:</p>
<ol>
<li><strong>Stop Junk Mail.</strong> Check out these two sites: <a href="http://www.stopjunkmail.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.stopjunkmail.org');" target="_blank">http://www.stopjunkmail.org</a> <a href="http://tinyurl.com/5aqxwr" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">http://tinyurl.com/5aqxw</a></li>
<p><span id="more-90"></span></p>
<li><strong>Buy less (stuff), drive less (with a gasoline engine)</strong>. Buying less reduces the demands on manufacturing, which is the most direct way for you to reduce your impact on the environment. Driving less causes less emissions, which in turn is easier on the environment. If you need to meet people, consider free conferencing services instead (<a href="http://www.freeconference.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.freeconference.com');" target="_blank">www.freeconference.com</a>)</li>
<li><span></span><strong>Buy used (stuff), carpool (with gasoline engines) or use transportation that pollutes less</strong>. Buying used means the <span class="nfakPe">life</span> of the product will be extended before it find its way into landfill. Check out (real) flea markets, <a href="http://www.craigslist.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.craigslist.com');" target="_blank">www.Craigslist.Com</a>, <a href="http://www.ebay.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ebay.com');" target="_blank">www.eBay.Com</a>, and ask your community (email lists, <span>facebook</span>, etc) if anyone wants to sell you the item you’re looking for. Carpooling (<a href="http://www.ridenow.org/carpool" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ridenow.org');" target="_blank">http://www.ridenow.org/carpool</a> and <a href="http://rideshare.511.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/rideshare.511.org');" target="_blank">http://rideshare.511.org/</a>) or using public transportation (<a href="http://511.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/511.org');" target="_blank">http://511.org/</a>) means more people get moved by the vehicle you’re using, which means less impact than if more people used their <span class="nfakPe">own</span> vehicle. Transportation that uses less emission (biking, walking, etc) is even better!<span></span></li>
<li><span></span><strong>Fix or re-use (stuff that you already <span class="nfakPe">own</span>) &#8212; or find someone who can</strong>. Sure you could have something bran-new, but that means both throwing something away and buying something else – a double impact on the environment. Trying to fix something that already exists will get your brain to function at a creative and analytic level to learn how to make this “thing” work. When in doubt, ask your community (lists) for help. Someone WILL likely show up ready to give you a hand.<span></span></li>
<li><span></span><strong>Reduce the amount of packaging. Buy local. Buy in bulk. </strong>If you buy something and don’t need the extra bag, tell the cashier and carry it in your hands. Better even, always keep old plastic bags and other canvas bags/old backpacks/paper bags in your car and use them to carry anything you buy. Buy in stores that have lots of bulk food  to reduce the amount of packaging (and use those plastic bags to put the food in it instead of taking new plastic bags in the bulk food section). Buy local to reduce the amount of gasoline that was used to food to you (the more people who do this, the more local food stores will carry). Even better, go to farmer’s markets (Check <a href="http://www.ecologycenter.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ecologycenter.org');" target="_blank">www.ecologycenter.org</a> for Berkeley Farmer’s Markets). For shipping boxes, find a UPS store that will take them rather than putting them in the recycling<span></span></li>
<li><span></span><strong>Examine closely what you put in the trash</strong>. Become conscious of how your choices affect the amount of trash you generate. Turn it into a game! Get creative! How long can you extend the time before you have to empty your kitchen trash can?<span></span></li>
<li><span></span><strong>Recycle as much as you can </strong> Ask your city for a flyer telling you what can be recycled. If your city doesn’t recycle some items, find other cities close by that will, collect the items over a few weeks, and then walk/bike/drive over there on recycling pick-up day to put the items in someone else’s recycling box. A great place to look for all this information for the San Francisco Bay Area is <span> </span><a href="http://www.stopwaste.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.stopwaste.org');" target="_blank">www.stopwaste.org</a>!</li>
</ol>
<p style="text-indent: -0.25in"><strong> OtOther fun articles:</strong></p>
<ul>
<li>Green special: My trail of trash: <a href="http://tinyurl.com/6f2j2o" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">http://tinyurl.com/6f2j2o</a><a title="11a4a96cdc7aa05e__MailAutoSig" name="11a4a96cdc7aa05e__MailAutoSig"></a><span style="font-size: 12pt"></span></li>
<li><a href="http://www.ecogeek.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ecogeek.org');" target="_blank"><span>www.EcoGeek.Org</span></a><span>: Science, technology gadgets and&#8230;baby seals. We&#8217;re in a bit of an eco-mess, but we&#8217;ve got the brains to lick any problem. And that&#8217;s why EcoGeek.org publishes up to ten stories daily about innovations that are saving the planet.</span><span></span></li>
</ul>
<p style="text-indent: -0.25in">
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		<title>Eye of the Storm</title>
		<link>http://www.indorphyn.com/09/2006/eye-of-the-storm/</link>
		<comments>http://www.indorphyn.com/09/2006/eye-of-the-storm/#comments</comments>
		<pubDate>Fri, 29 Sep 2006 02:51:38 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[User-Created Media]]></category>
		<category><![CDATA[emotional advertising]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[user generated advertising]]></category>
		<category><![CDATA[vitrue]]></category>

		<guid isPermaLink="false">http://www.indorphyn.com/2006/09/28/eye-of-the-storm/</guid>
		<description><![CDATA[It&#8217;s been a wild week to be in the eye of the storm. My new company, ViTrue, is smack in the middle of what&#8217;s starting to legitimately feel like a revolution in advertising. Video is a medium I&#8217;ve always been interested in because when placed online, it has gigantic advantages over traditional ads for engaging [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Eye of the Storm", url: "http://www.indorphyn.com/09/2006/eye-of-the-storm/" });</script>]]></description>
			<content:encoded><![CDATA[<p><img id="image23" src="http://www.indorphyn.com/wp-content/uploads/2006/09/camera.jpg" alt="Mob of amateur photographers" width="232" height="194" align="left" /><br />
It&#8217;s been a wild week to be in the eye of the storm. My new company, <a href="http://vitrue.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/vitrue.com');" target="_blank">ViTrue</a>, is smack in the middle of what&#8217;s starting to legitimately feel like a <a title="doritos super bowl press" href="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003122828" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.adweek.com');" target="_blank">revolution in advertising.</a> Video is a medium I&#8217;ve always been interested in because when placed online, it has gigantic advantages over traditional ads for engaging the consumer. I&#8217;ve always asserted that TV advertising&#8217;s primary pull is its ability to evoke an emotion in the viewer. Banner ads, newspaper ads, and Google text ads can&#8217;t do that. But video absolutely can, just as it does on television. Everyone&#8217;s found a lump in their throat while watching a television commerical at one time or another. For me it was the Cindi Lauper/Kodak &#8220;True Colors&#8221; ads during the &#8217;96 Olympics.</p>
<p>So ViTrue&#8217;s starting with online video, and leveraging the web to make it flow both ways between the consumer and the product. This week <a title="tbs and viture partnership" href="http://www.adotas.com/2006/09/tbs-creates-%E2%80%9Cvery-funny%E2%80%9D-community-with-vitrue-technology/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.adotas.com');" target="_blank">we finalized a deal with Turner/TBS </a>to power their user-generated-video site, &#8220;Am I Funny or Not?&#8221; We&#8217;re also providing the technology for Friendster&#8217;s &#8220;Get Political&#8221; video contest that allows people to upload their own political ads. Check out one I uploaded on Arnold&#8217;s behalf: <a title="Friendster political contest" href="http://www.sharkle.com/video/103164/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.sharkle.com');" target="_blank">sharkle.friendster.com</a></p>
<p>And if that weren&#8217;t exciting enough, the grey lady got around to picking up my career move: <a title="nytimes swanson" href="http://www.nytimes.com/2006/09/11/business/media/11adco-webdenda.html?ex=1159588800&amp;en=739ae3e1941f1192&amp;ei=5070" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');" target="_blank">www.nytimes.com/swansonarticle</a></p>
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